Let's say there's a highly anticipated model coming out and the initial inventory will be limited. As the MSRP acronym spells out, the figure is the "suggested" price, not the maximum price. Learn more Can a retailer charge more than MSRP? This total is often called the "out-the-door price," which should be the actual final price. But keep in mind that MSRP is just one component of the final selling price, which also includes the destination fee, sales tax, registration, interest charges and more. That said, if the vehicle is in high demand - think of a brand-new or redesigned model - transactions well above MSRP are not uncommon. Often a vehicle will sell for less than MSRP. In many cases MSRP is actually the starting point for negotiations. But don't let Ford confuse you - the MSRP is really just a component of the sticker price. The sum of these costs is the sticker price, which may be labeled on the sticker as "Total Vehicle Price" (Honda) or "Total Price" (Ram) or even, confusingly, "Total MSRP" (Ford). Another separate line item on the Monroney is the gas guzzler tax, if applicable. The presentation of the MSRP can differ by automaker, but essentially the MSRP is the manufacturer's suggested price for the vehicle including any factory options but excluding the destination fee. The MSRP of a new car is listed on the window sticker, which is commonly referred to as the Monroney sticker or simply "the Monroney." As such, people often use the terms "sticker price" and MSRP interchangeably, but this technically isn't correct. Learn more What is the "sticker price" on a car? MSRP is cited in many advertisements and vehicle reviews. As the name indicates, it is the price that the manufacturer recommends dealers charge for the vehicle, excluding the destination fee. MSRP stands for manufacturer's suggested retail price.
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