![]() ![]() You can also implement Engagement Tagging automations. You can use our Engagement Management tool to quickly remove unengaged contacts from your list(s) right away. As a best practice, we recommend implementing a method to regularly remove unengaged contacts from your list. Even a legitimate opt-in list can result in a poor reputation if it's old and hasn't been cleaned. Repeatedly sending emails to contacts who are not engaging with your messages is the primary reason for the decline of your domain reputation. This can happen if your Google contacts mark your emails as spam or if they don't engage positively with your communications. What to do if your domain reputation isn't good If you don't see data after your next few campaigns send, use the SPF/DKIM/DMARC check tool check tool to make sure your DKIM is set up. ![]() Note that retroactive data will not be available. After adding the TXT record, go back to Google Postmaster and click "Verify" to complete the setup.Īfter completing the setup you will begin to see data populate in Google Postmaster.Note that you will need to create a TXT record with your web host (eg, GoDaddy). Google Postmaster will instruct you to create a TXT record in the DNS for your domain:.Go to click the + button on the bottom-right.If you are using multiple domains, you can set up DKIM for all of them. ![]() To add and verify your domain in Google Postmaster: Google Postmaster uses your DKIM to identify your email traffic and provide access to traffic analytics. The authentication domain is the DKIM (d=) that is used to authenticate your email. In order to use Google Postmaster, you'll need to add and verify your authentication domains to Google Postmaster. It is extremely useful information to have when monitoring and debugging deliverability issues of all types. In short, we recommend that everyone setup Gmail postmaster tools if possible. In addition, Google Postmaster will also show data about SPF/DKIM/DMARC failures, spam complaints, IP reputation, encryption success rate, and more. For most senders, at least in the US, Gmail composes a large majority of your list, so this will give you a very important pulse of your overall domain reputation. It will definitively answer the question, "Do I have a good domain reputation at Gmail?". Google Postmaster is a free tool provided by Google that will tell you exactly what Gmail thinks of your domain reputation (Good, Medium, Low, or Bad). In addition, Google Postmaster Tools can be used to help monitor and debug all deliverability issues. If most contacts on your list(s) use Gmail for their email address, you can use Google Postmaster Tools to learn the overall health of your domain. ![]()
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